How it works

One order's journey, from a customer opening your store to the profit appearing in your numbers.

The easiest way to understand Snap Shop is to follow one order from beginning to end. Every step below changes something in the system on its own — nobody types it in.

1 · A customer opens your store

They open your store on a phone, browse, open a product page, pick a size and a colour.

Behind the scenes: the pixels you configured (Meta · Google · TikTok) record the visit, and if they arrived from an ad link, that source is recorded with the session.

2 · The order is placed

They complete the purchase without creating an account, choosing from the payment methods your store offers.

What happens: the order is recorded, linked to its marketing source, and reaches your dashboard immediately.

3 · Confirmation and stock reservation

The moment the order is confirmed, the unit is reserved in inventory.

That means nobody else can sell the same unit, and the number you see as available is what is genuinely available — not what is on the shelf minus orders that have not been deducted yet.

4 · Preparation and shipping

Your team prepares the order and it becomes a shipment. The shipment carries its own status, and that status moves with the road: out for delivery, delivered, or returned.

5 · Delivery and cash collection

Delivered is not the same as paid. That distinction costs a lot of merchants a lot of money.

In Snap Shop they are two separate states: delivery is one, and cash collection is another, recorded when the money is actually handed over and reconciled.

6 · The numbers update themselves

Once the order completes, the system computes:

revenue
cost of goods from the batch the unit was actually bought in
outbound shipping, and return shipping if it came back
any discount or coupon
net profit on that order

And that figure rolls up into product, period and campaign analytics — with no manual entry.

The whole loop in one line

Visit → order → confirmation and stock reservation → preparation and shipping → delivery → cash collection → net profit → and an analysis telling you which ad produced an order that was actually delivered.

That loop is the product. Every screen in the dashboard is a window onto part of it.

Orders and the order lifecycle — the steps in detail and who does them
How profit is calculated — from selling price to net profit